marketing


People can be smart, kind, generous, supportive, and make you laugh. They can also be really gullible, inattentive, impatient, and insecure. I have those last few traits for sure and I tend to get very frustrated with those who share those traits with me. Hypocrite? Yup. Realist? Yup. Dreamer? Yup. Critic? Yup. Destroyer of nations? Nope—but the cat in the photo below could eat his way through Europe.

 Speaking of the cat photo, aside from making me LOL it made me think about my profession (marketing) and how we use imagery and words to persuade. I don’t lie. Let’s just get that out there. I refuse to use tactics that are unethical and I do not help sell products or services that would go against my principles. But…it is my job to get through the clutter so that you, my dear, wonderful, modern and hip consumer, will see the value in what I’m offering. Sometimes that means cutting out the fat. Sometimes that means pricing something a certain way to position the brand at a certain level in the consumer’s mind. And sometimes it means putting a pretty label on it.

Yesterday my creative group at work took a break and played “guess the better wine.” Now wine of course is subjective—what some call “feet-like tasting swill” others call “late-night after-the-beer-is-gone nightcap.” We basically covered up the bottles and tasted wines to see which ones we liked better. Not surprisingly I picked all the more expensive ones. And by expensive I mean like $10 (vs. the Trader Joe two-buck-chuck options). What can I say? I appreciate a good product. But given a real test, who would say how much the brand and price would influence the perceived taste? Guess that’s a test for another day.

Oh and FYI, if you didn’t scan the QR code on my last post you may not be aware that the whole getting another puppy thing was an April fool’s joke. I must be really good because if you really believed that I could handle a Grendel mini-me along with the critters I have, then you must think I’m nuts. Hmmm. What does that say about me? More importantly what does getting fooled say about you? Just a suggestion–research a little more closely before making assumptions. Especially when media outlets report that the army is changing its headgear to Stetson hats. Unbelievable. hee-hee.

Funny Pictures - Fat Cat Facebook
see more Lolcats and funny pictures, and check out our Socially Awkward Penguin lolz!

Grendel saw the cat photo and got really hungry.

Grendel licks his chops in anticipation of fat cat for dinner.

 
 

This morning a co-worker sent me a link to a hilarious video (here is the link: http://www.youtube.com/watch?v=dRDhx8Lo37E).  Somehow that link led to some more funny stuff and before you know it I was laughing out loud in a serious way.

 

I know what you’re thinking; she was in the lolcat trance again. Nope, but it’s similar to that kind of humor—in its format not content. I work in marketing and while I know that certain things are important (they can persuade people in strange ways, believe me), sometimes things get out of hand and we take ourselves too seriously. This is what this site is saying—about bad marketers that is. Not me and my creatively talented co-workers.

The site is here for your viewing pleasure but I’m going to post some of the photos for a quick laugh. The site is called “Things Real People Don’t Say About Advertising” and it can be found at http://tpdsaa.tumblr.com/.

Not everyone needs a Twitter feed people.

People always want too much text in their ads. White space is good!

And now for something really special. Back in the 30’s the ad execs (and the general population it seems) were a bunch of racist, ugly jerks. I won’t post the racist ads they published back then because it’s just too ugly. But, being a woman and in the business now, I can tell you I’m shocked at the audacity of those pigs and what they got away with. Take a look at these ads. I guess once they realized that women had serious buying power the messages were changed. But jeez.

Women bashing ad execs in their prime.

Yes, Delmonte, even a idiot woman can open a bottle of ketchup.

Can you imagine this today? Coffee in the lap buddy.

I wonder how many women were beaten because of this kind of attitude?

It gets kind of hard to write on my own time now because I spend so much time at work chipping away at the keyboard. But, writing for me allows me to express myself. My clients don’t always want to take risks with their brands and so sometimes my little jokes get edited out of copy I write for them. Boring! The best marketing copy I get comes from MarketingProfs. Their style is fun and humorous and I always read the copy because it’s so refreshing. I feel like I’m listening to a real person (who happens to be fun and lively) and not some stuffed-shirt-corporate-scaredy-cat who wants his/her brand to stand out but is too afraid to do it.

I jest—but just a little. I get the fact that sometimes the audience is made up of very serious people and maybe the topics are serious and the company doesn’t want to come across as silly or incompetent. Having said that, take a look at some of the most successful ads and marketing campaigns. You love them because they are creative, intelligent, out of the box, and at times—laugh-out-loud funny. So don’t be afraid to show your personality. Your customers are human and buying decisions are based on emotions. Tap into those emotions!

Here’s my advice on how to get people to stop and come into your store to shop. I have to say it’s one of the most ingenious things I’ve heard of. Better than the invention of chocolate. Okay, I take that back—nothing is better than the invention of chocolate, thank you very much French monks or whoever invented it. But this is good. Ready?

Place a huge sign (handwritten will be better for that personal touch) outside your store—or on your homepage, ad, brochure, email, etc., that says:

FREE PUPPIES!

When you’ve done that, call me and I’ll give you some more brilliant ideas. If you have any of your own, please share them here!

The Grendel dog is not free, but he would be a good prop for selling some hunting gear.

Grendel and the fake duck.

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