Strategic, Innovative Marketing and Communications Leader

My LinkedIn profile is at, but below is my full resume. Feel free to send me a note and we can talk about how my talents can be used to help your business.

Dawn Crowe, MBA | Alexandria, VA


Expertise in creating strategic marketing and communications plans using multiple channels and emerging technology. Known for leading and managing teams that execute strategies to increase awareness and drive retention and acquisition revenue. With highly developed business acumen, excels at integrating innovative best practices throughout the organization to maximize financial efficiencies and opportunities for growth.

  • Market Research | Analytics
  • Writing | Messaging
  • Digital Tactics | SEO | Social Media| Email
  • Media Relations | Content Development
  • Advertising | Google Ads | Paid Social
  • Crafting Positioning Statements | Branding
  • Budgeting | Analysis | Forecasting
  • Lead Gen Strategies | Targeting
  • Developing Partnerships | Stakeholder Engagement


ASIS International
Member organization that provides up-to-the-minute resources on resiliency and response planning, mitigating new threats, and business continuity for security professionals on the front lines across the globe.   

Director, Marketing | Jan. 2019 to May 2020

Amid extensive organizational changes, I spearheaded innovative, strategic initiatives to increase attendance and sales for a live and virtual event that generated 50+% of the organization’s revenue. Developed a $700,000 budget. Was a key member of a leadership group that identified shared goals, new target audiences, and program development to build a sustainable business model for our largest revenue driver.


  • Led a rapid shift in messaging during the pandemic crisis, resulting in overwhelmingly positive feedback.
  • Saw an 11.7% increase in expo-only attendees and a 3% increase in overall attendees.
  • Implemented a new content marketing campaign resulting in 200-300% higher engagement scores.
  • Led direction for branding of newly launched featured areas in the exhibit hall and the virtual conference.
  • Crafted new position and messaging statements, differentiating the brand in a crowded marketplace.
  • Published 75% more editorials than in previous years, positioning ASIS as a thought leader.
  • Optimized and implemented new strategies for print, voice, video, and digital tactics, and partnerships.
  • Introduced new multi-channel research analyses and measurements to inform strategy and messaging.

CSG Creative
Award-winning marketing and design agency partnering with associations to promote global events, grow membership, and re-imagine branding.

Director of Strategic Accounts | Jan. 2016 to Dec. 2018
Senior Account Executive | Nov. 2009 to Dec. 2016

Led marketing and communications strategies for existing non-profit client events and membership campaigns, as well as the launch of three new events using the following best practices:

  • Creation of comprehensive strategic marketing and communications plans and targeted messaging.
  • Interactive, engaging digital and print marketing tactics including SEO, content marketing, social media, geofencing, Google Ads, and retargeting campaigns.
  • Collaboration with media and stakeholder partners.
  • Detailed market research, measurement, and analyses of campaigns.


  • A 100% increase in CSG’s social media followers and 12% increase in website traffic.
  • National Apartment Association: 123% increase in attendance.
  • International Dairy Foods Association: 61% increase in attendance.
  • American Association for Justice: 57% increase in attendance.
  • American Gear Manufacturers Association: 14% increase in registrations.
  • Food Processing Suppliers Association: 10% increase in buyer attendees.
  • International Sign Association: 10% increase in attendee registrations.

American Staffing Association (ASA)
Membership organization that represents and advocates for U.S. recruiters and staffing firms.

Director of Marketing |Mar. 2007 to Mar. 2009

Led strategy development, pricing, promotions, and design for products, programs, and events. Assisted membership team in recruitment and retention strategies and supervised marketing staff.


  • Improved branding across the organization, integrating editorial, PR, and marketing messages.
  • Instituted a system of source code tracking.

Community Associations Institute (CAI)
Member organization supporting and advocating for individuals involved in managing communities and HOAs.

Director of Marketing | Jan. 2002 to Feb. 2007
Marketing Manager | Sept. 2000 to Dec. 2001

Leading contributor of brand development and strategic planning for all certification and education programs, publications, events, and membership. Key member and leader of task forces responsible for developing a new business model. Conducted extensive audits and market research, devised a new membership structure and sub brands, developed new products and benefits, overhauled the website, and implemented a new database.


  • 4% increase in memberships and a 382% increase in online membership revenue.
  • 50% increase in registrations and a 420% increase in online revenue for education program.
  • 19% increase in publication sales and a 240% increase in online revenue.
  • 17% increase in registrations for the national conferences.
  • Increased website visits by more than 160% and revenue by more than 360% per year.

Masterpiece Fund
Charity committed to bestowing grants to 501(c)(3) organizations that give aid to people, animals, and environmental causes throughout the world.

Founder | May 2013 to Present

I developed and continue to pay for and update the website and blog, and post notices on social media to build awareness and solicit donations.


Master of Business Administration            University of Delaware, Newark, DE
Bachelor of Science in Biology                   Roanoke College, Salem, VA


IAEE Art of the Show:
ISA Sign Expo 2018-2019 Conference Brochure in the Attendance Promotion Brochure
PROCESS EXPO 2018-2019 Campaign in the Attendance Promotion Campaign
PROCESS EXPO 2018-2019 Print Advertisements in the Print Advertising Campaign
Winner, ISA Sign Expo 2017 Attendance Promotion Campaign
Winner, PROCESS EXPO 2017 Show Promotion Website
Honorable Mention, ISA Sign Expo 2016 Attendance Poster
First Place, International Dairy Show 2011 Attendance Promotion Brochure

American Graphic Design Awards:
2018 ISA International Sign Expo “Registration is Open” E-Card
2018 ISA International Sign Expo Conference Brochure
2018 ISA International Sign Expo Print Ad
2018 ISA International Sign Expo Website
2017 ISA International Sign Expo Augmented Reality Postcard
2017 ISA International Sign Expo Let’s Get Graphic Advertising Campaign
2010 American Association for Justice Annual Conference Ad
2013 National Apartment Association Conference Brochure
2013 Dairy Show Lenticular Postcard
2010 Center for Environmental Innovation Leadership Website

American Marketing Association Marketing Madness Awards:
Membership Retention Campaign—2006 Finalist

Society of National Association Publications (SNAP) Awards:
Convention Publications, Convention Marketing Campaign—2003 and 2008 Gold Award

American Society of Association Executives Gold Circle Awards:
Product/Service Marketing (Single Collateral)—2001 Winner


American Marketing Association
American Society of Association Executives (ASAE)
International Association of Exhibitions and Events (IAEE)


The Nature Conservancy: Member
The National Parks Conservation Association (NPCA): Member
ASPCA, Humane Society, Living Beyond Breast Cancer, YMCA: Annual supporter


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