Church marketing? It may seem weird to think of a church conducting marketing but it makes sense. After all, God wants us to spread the good news and to do that it helps to invite people to come hear about it at church. I attend Fairfax Community Church and their creative department does a really nice job on not only their direct marketing pieces but also the set designs, videos, and all the other creative elements that can be seen in and around the building.
But some churches are too small to be able to print shiny brochures or even mail letters. They sometimes rely only on the marquee outside their building (and maybe some word-of-mouth viral marketing mixed in with some help from the Holy Spirit). Lately I’ve seen some pretty funny messages on some of these marquees. It just goes to show you that God will you use your gifts with whatever tools you have at your disposal. The first rule of marketing is to get people’s attention and these are some signs that got mine. (I wonder if the pastors’ sermon deliveries are as good.)
- America needs a faith lift.
- God answers knee mail.
- Tomorrow’s forecast—God reigns and the Son shines.
Now, I know this isn’t relevant to church marketing but it relates to signage so I’m going to fit this in. The people at Wal-Mart could learn a lesson from this post about writing smart signs. Seriously, who is the genius who posted these two signs together? Communication is key. And so is the Word. Want to come to church with me next weekend?
No parking but turn off your engines while parked. Huh?
From the Observation Deck 
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