I’ve been on a number of networking group calls lately and realized there are some small business executives and some younger professionals that may need assistance on crafting a comprehensive marketing and communications plan. Here are some tips to get you started on a template. 

Download the PDF for a step-by-step overview to get you started on a successful plan!

Key Insights:

• Take the time to articulate your Unique Value Proposition.
• Collaborate with team members and stakeholders throughout the process.
• Know your audience—what language they use, what they care about, and what channels they use/visit.
• Stay up-to-date on emerging technology and apply it as appropriate.
• Take care of your brand! Be consistent with design and messaging. Pay attention to details—don’t be sloppy or you’ll look second rate.
• Use data and conduct research to inform decisions.
• Track, monitor, analyze, and be flexible.
• Make an investment to get expert help—whether that’s a designer, writer, digital marketing specialist, or strategist. It will pay off with higher engagement and profits.